As a deep cultivator of the color masterbatch industry, we have always been committed to giving more environmentally friendly, more stable and more expressive color value to the global plastics, chemical fiber, packaging, automotive and other industries through high-quality masterbatch products and customized solutions. We take technological innovation as the core driving force to promote the industry to the direction of green, functional and intelligent, help customers improve product competitiveness, and create a sustainable future. 

         Second, Corporate vision to become the global masterbatch field of innovation leader and value partner We layout technology and market with a global vision, focus on customer needs and industry pain points, to create a R & D, production, service in one of the color masterbatch industry chain ecology. By continuously breaking through technical barriers and optimizing product performance, we strive to establish an international benchmark in the field of high-end masterbatches and become a long-term partner trusted by customers. 

         Third, core values innovation as the soul: adhere to the "R & D first" strategy, invest no less than 8% of revenue for technology upgrading every year, establish a national laboratory and industry-university-research cooperation platform, overcome high concentration dispersion, high temperature resistance, anti-migration and other industry problems, with patented technology to lead the industry standard. Quality-based: the implementation of "zero defect" quality management system, from raw material screening to finished products, the whole process to implement strict testing standards, to ensure that color accuracy, batch stability and environmental adaptability to the international certification level. Customer-oriented: Establish an "agile service response mechanism" to provide one-stop services from color design, formula optimization to application guidance, respond to needs within 24 hours, and deliver customized solutions within 72 hours to quickly iterate to meet individual needs. Green as responsibility: Practice the "double carbon" goal, develop heavy metal-free, degradable masterbatch products, the production process adopts clean energy and recycling technology, and the unit energy consumption is 15% lower than the industry average level, helping customers achieve green transformation.

        Fourth, team spirit: professional, cooperation, responsibility, win-win We advocate the "technical people deep cultivation, manager empowerment" collaborative culture, through the "tutorial system", "cross-departmental team" and other mechanisms to stimulate the creativity of employees; Set up "innovation fund" and "Green Contribution Award" to encourage all employees to participate in technological innovation and energy saving. At the same time, build a fair promotion channel and global learning platform, so that employees and enterprises grow together. 

        Fifth, social responsibility to "color technology to improve life" as the initial intention, we actively participate in the development of industry standards, promote the color masterbatch in medical, food packaging and other livelihood fields of compliance application, to pass the concept of sustainable development!